Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
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CATEGORY: Systems that shape usThe Anglesey paradox
(Or why I’m torn between keeping secrets and telling everyone) I’m writing this from a cottage overlooking Cemaes Bay, watching seals surface, moored boats bob…
READ TIME:
5–7 minutes -
CATEGORY: Why people chooseThe Secret to chocolate success
Right. So there was this chocolate bar called Secret. Bird’s nest chocolate coating. Mousse centre pinched from a Walnut Whip. Disappeared sometime around when Britpop…
READ TIME:
6–8 minutes -
CATEGORY: ConversationsBoosting conversion and retention rates webinar – Dello Insights
Tony Berry from Payment Guru and Dan Bond from RevLifter discuss omnichannel experiences, frictionless checkouts, the need for a discounts policy, where to start, discounts…
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1–2 minutes -
CATEGORY: Where ideas come fromWhy Jam2nd (and why geography matters sometimes)
The woman at the National Trust café looked genuinely offended. Not the polite, British sort of offended where you tut quietly and write a strongly…
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6–9 minutes -
CATEGORY: How marketing worksBoost conversions without killing margins — eCommerce webinar
Stop blanket discounting—use targeted offers instead Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken…
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2–3 minutes -
CATEGORY: How marketing worksRevLifter Bites – Short eCommerce videos
A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
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2–4 minutes -
CATEGORY: ConversationsHow to develop a go-to-market plan with limited resources – Wynter Games webinar
Every year brings its own set of challenges, and last year was no exception. Coming from a B2B SaaS background in a tough economic climate…
READ TIME:
4–5 minutes -
CATEGORY: How marketing worksCollected IMRG comments – eCommerce advice
As a partner of IMRG, RevLifter are asked to provide comment for their monthly advice blogs. Top offers and rewards converting consumers in 2025 ‘The…
READ TIME:
7–11 minutes -
CATEGORY: What design teachesBuildings that grab attention: Googie
In 1949, architect John Lautner designed a coffee shop in West Hollywood that looked like it might blast off to Mars at any moment. Which,…
READ TIME:
6–9 minutes -
CATEGORY: ConversationsRational marketing vs irrational customers – Upp B2B podcast
Right, so there I was with Mel from Upp B2B, attempting to explain why perfectly rational marketing strategies keep bumping into gloriously irrational humans who…
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1–2 minutes -
CATEGORY: Where ideas come fromThe return of the milkman
In 1967, Britain had the largest electric vehicle fleet in the world. Not Tesla—Elon was probably still figuring out how to tie his shoelaces. Not…
READ TIME:
9–14 minutes -
CATEGORY: Where ideas come fromA Strange Museum – dark comedy audio drama
Right, so imagine if the British Museum had a particularly twisted sense of humor and decided to curate an exhibition specifically designed to make visitors…
READ TIME:
1–2 minutes
