I just wanted to give you the table

I once worked for a major UK charity. At the time Google were offering free partnering sessions to help charities with marketing. Google arranged for 2 members of the public to come to a workshop to discuss their experiences with the charity. Yeah, it's just a table One quote (which I will have to paraphrase) … Continue reading I just wanted to give you the table

We be podcastin’

Recently I was interviewed on the Upp B2B podcast - Uppwards. Covering marketing automation, the buying process, and a good helping of behavioural economic theory. Listen now > Hey, now you've read this why don't we connect? You can find me on Twitter or LinkedIn. Or you can signup for The Cream, my semi-regular email … Continue reading We be podcastin’

Pareto and what we unleash

A side comment in a meeting stimulated a thought. "I don't think most of what's on the internet is any good." "What, you don't like what's on our website?" "No, I mean in general. All of it." This helped to crystalise something that's been pinging around in my noggin for a while. Why do I … Continue reading Pareto and what we unleash

5 thoughts on how I got here for 2018

Someone recently asked for 5 concepts that have made me successful. It made me think, which is always a nice thing. Success is relative, of course. So, here they are - I'm reusing them as thoughts on how I got here for 2018 - what are yours? Give and take. Especially with those you work … Continue reading 5 thoughts on how I got here for 2018

Your next hire should be a grizzled, old marketing veteran

Sometimes things are better when they're older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of "character" with - we came to the conclusion it's wonky bits). And sometimes things are better when they're younger (or newer). Underwear. Milk. Toilet seats. … Continue reading Your next hire should be a grizzled, old marketing veteran