Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
Systems that shape us
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The Menu: 6 films about understanding behaviour and systems
Everyone has a marketing reading list. Most are indistinguishable from each other. Same names, same books, same knowing nods toward Thinking, Fast and Slow as…
READ TIME:
5–7 minutes -
The pricing Ds: Dynamic and discrimination
In February 2024, Wendy’s announced it was testing digital menus that would let prices change throughout the day. The internet responded. Badly. Within 48 hours,…
READ TIME:
5–7 minutes -
Housing and the arithmetic of counting backwards
There’s a story about a Soviet factory manager in the 1960s who got bonuses based on the tonnage of nails produced. He manufactured one enormous…
READ TIME:
4–6 minutes -
Why I’m joining The Bond Board as a trustee
Every city runs on infrastructure that most people never think about. Roads. Sewers. Electricity grids. Digital networks. These are the systems that make everything else…
READ TIME:
1–2 minutes -
The mountain that stores lightning
Inside Ben Cruachan, engineers carved a cathedral-sized chamber from solid rock. It was not for worship but for something equally powerful: storing electricity. Cruachan pumps…
READ TIME:
4–6 minutes -
The Anglesey paradox
(Or why I’m torn between keeping secrets and telling everyone) I’m writing this from a cottage overlooking Cemaes Bay, watching seals surface, moored boats bob…
READ TIME:
5–7 minutes
