Every city runs on infrastructure that most people never think about. Roads. Sewers. Electricity grids. Digital networks. These are the systems that make everything else possible.
Housing is infrastructure, too. Something that often goes unnoticed (until it fails).
I’m joining The Bond Board as a trustee. They work in Rochdale and Bolton, helping people who can’t access social housing find places in the private rental market. These are often the most challenging cases. People facing circumstances that have pushed them off the straightforward pathways.
The Bond Board
The Bond Board operates at a specific intersection: people who need housing support but fall outside social housing criteria, and a private rental market that wasn’t designed for their situations.
They provide deposit guarantees, tenancy support, and work with landlords to create opportunities that wouldn’t otherwise exist. It’s practical problem-solving that keeps people housed.
The name originates from their core function, which is to provide bond guarantees when traditional deposits aren’t possible.
Why this, why now
I was looking for trustee roles deliberately. To broaden my experience outside the technology and eCommerce worlds, I’ve spent fifteen years navigating.
I have the capacity to contribute. I like building things that work. My interest in infrastructure, encompassing housing, transportation, and physical systems, aligns with this.
The Bond Board needed someone who understands marketing, awareness-building, and potentially repositioning for growth. That’s work I know how to do. But more importantly, they needed someone who thinks about systems and how things connect.
That’s the more interesting challenge.
What I’m bringing
The obvious answer: marketing expertise. I’ll focus on broadening awareness of The Bond Board’s work, helping to evolve the brand for better engagement with partners and service users, and applying growth strategies to reach more people in need of housing support.
The less obvious answer: experience building systems from scratch.
At RevLifter, at AeroCloud, at Cheetah Digital, every time I’ve built a marketing function, it’s been about creating infrastructure and operations that make everything else possible. The Bond Board is doing that at a more fundamental level.
I’m looking forward to helping and making a difference because the work matters.
This article was written with the assistance of AI.
