Stop blanket discounting—use targeted offers instead
Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken brand value. Dan explains that intelligent offers let you target only the customers who truly need an incentive to buy. This keeps promotions effective without unnecessary revenue loss. Business owners can protect profits and make discounts work smarter, not harder.
Data-driven decisions lead to better conversions
RevLifter uses customer behavior—like time on site, cart activity, and source channel—to predict buying intent. Based on that, brands can decide whether or not to show a discount, and how big it should be. This data-first method boosts conversions without over-discounting. Dan stresses that real-time data is key to giving the right offer at the right moment. It’s not just smart—it’s proven to work.
Optimise your existing promotions first
Dan recommends starting with what you already have. Most eCommerce sites offer 10% off for email signups or first-time buyers, but rarely test them. Simply improving those basic offers with intent-based targeting can bring big returns. Instead of running more promotions, brands should focus on making their current ones more efficient. It’s a fast way to boost performance without extra spend.
Intelligent offers can boost AOV and protect your brand
The Radley London case study shows what’s possible. They grew conversion by 15%, increased AOV by 20%, and reduced costs by 8%. And they did this while running fewer blanket discounts. This proves that smart offers don’t just drive sales—they help brands maintain a premium image. Intelligent promotions are the sweet spot between volume and value.
AI and automation can finally deliver personalization at scale
Trying to manually personalize offers for every visitor is impossible. But AI makes it doable—fast and at scale. RevLifter’s system tracks thousands of visitor behaviors and adjusts offers in real time. That kind of automation unlocks personalization that actually converts. For eCommerce brands tired of guesswork, this is the future of promotion strategy.
I featured on this eCommerce Masterplan episode to talk about RevLifter’s approach to offers and promotions. RevLifter sponsored the podcast and advertised on several episodes.
