
For years, Parry Malm sent millions of emails. He’d write subject lines, test them, try to spot patterns in what worked. Some performed well. Others…
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I spent an hour talking discounts, data, and the death of margin health with Peter Gardner on the eCom Collab Club Podcast. If you’ve ever…
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I recently joined Melissa Moore on the Retail Tea Break podcast to discuss something that’s been bothering me for years: how most retailers use promotions.…
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Creative partner? Content machine? The cursor blinked at me mockingly. I’d been staring at a blank document for twenty minutes, trying to articulate… Something. The…
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