
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

For years, Parry Malm sent millions of emails. He’d write subject lines, test them, try to spot patterns in what worked. Some performed well. Others…
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I spent an hour talking discounts, data, and the death of margin health with Peter Gardner on the eCom Collab Club Podcast. If you’ve ever…
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I recently joined Melissa Moore on the Retail Tea Break podcast to discuss something that’s been bothering me for years: how most retailers use promotions.…
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Creative partner? Content machine? The cursor blinked at me mockingly. I’d been staring at a blank document for twenty minutes, trying to articulate… Something. The…
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