Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
retail
-
Making offers count with SportsShoes – Pulse eCommerce Summit
There’s a retailer somewhere right now building a promotional strategy that works roughly like this: end of the month approaching, stock to shift, whack a…
READ TIME:
4–6 minutes -
Same customer, same questions
Why the distinction between new and returning customers is irrelevant: The focus should be on answering ‘Why should I buy today?’ for everyone. Imagine walking…
READ TIME:
5–8 minutes -
Browse Basket Buy with merchandising expert Anna Whalley
Picture a retail buyer, six months after placing their biggest order of the year. The bestsellers sold out in three weeks—brilliant. The marketing team is…
READ TIME:
4–6 minutes
