
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

Why the distinction between new and returning customers is irrelevant: The focus should be on answering ‘Why should I buy today?’ for everyone. Imagine walking…
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Picture a retail buyer, six months after placing their biggest order of the year. The bestsellers sold out in three weeks—brilliant. The marketing team is…
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