Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
promotions
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The discount addiction nobody wants – Agency Folk
A retailer I spoke with recently tried going cold turkey on promotions. Sales tanked. AOV collapsed. And their CEO, who’d presumably signed off on this…
READ TIME:
4–6 minutes -
How intelligent offers drive retail performance without destroying margins – The Retail Tea Break podcast
I recently joined Melissa Moore on the Retail Tea Break podcast to discuss something that’s been bothering me for years: how most retailers use promotions.…
READ TIME:
6–9 minutes -
Boost conversions without killing margins — eCommerce webinar
Stop blanket discounting—use targeted offers instead Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken…
READ TIME:
2–3 minutes
