Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
metrics
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Browse Basket Buy with metrics expert Andy Griffiths
There’s a scene that plays out in marketing departments everywhere. A marketer pulls up their dashboard, sees a ROAS of 8:1, and feels momentarily victorious.…
READ TIME:
4–6 minutes -
Attribution is making up stories (and that’s actually fine)
There I was, sitting in another meeting about email marketing ROI, watching an earnest analyst explain why our campaigns were responsible for 23.7% of conversions.…
READ TIME:
5–8 minutes
