Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
metrics
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Browse Basket Buy with metrics expert Andy Griffiths
There’s a scene that plays out in marketing departments everywhere. A marketer pulls up their dashboard, sees a ROAS of 8:1, and feels momentarily victorious.…
READ TIME:
4–6 minutes -
Attribution is making up stories (and that’s actually fine)
There I was, sitting in another meeting about email marketing ROI, watching an earnest analyst explain why our campaigns were responsible for 23.7% of conversions.…
READ TIME:
5–8 minutes
