Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
marketing
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Attribution is making up stories (and that’s actually fine)
There I was, sitting in another meeting about email marketing ROI, watching an earnest analyst explain why our campaigns were responsible for 23.7% of conversions.…
READ TIME:
5–8 minutes -
Browse Basket Buy and trying to ask the right questions
The most useful conversations rarely happen where you expect them to. Last month, someone mentioned they’d increased their conversion rate by 23% through what sounded…
READ TIME:
3–5 minutes -
The concentric circles of being interesting
In 1889, Buffalo Bill Cody pitched his Wild West show outside the Exposition Universelle in Paris. The official exhibition charged admission. Cody’s show was free.…
READ TIME:
5–8 minutes -
The Secret to chocolate success
Right. So there was this chocolate bar called Secret. Bird’s nest chocolate coating. Mousse centre pinched from a Walnut Whip. Disappeared sometime around when Britpop…
READ TIME:
6–8 minutes -
Boost conversions without killing margins — eCommerce webinar
Stop blanket discounting—use targeted offers instead Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken…
READ TIME:
2–3 minutes -
RevLifter Bites – Short eCommerce videos
A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
READ TIME:
2–4 minutes -
How to develop a go-to-market plan with limited resources – Wynter Games webinar
Every year brings its own set of challenges, and last year was no exception. Coming from a B2B SaaS background in a tough economic climate…
READ TIME:
4–5 minutes -
Collected IMRG comments – eCommerce advice
As a partner of IMRG, RevLifter are asked to provide comment for their monthly advice blogs. Top offers and rewards converting consumers in 2025 ‘The…
READ TIME:
7–11 minutes -
Buildings that grab attention: Googie
In 1949, architect John Lautner designed a coffee shop in West Hollywood that looked like it might blast off to Mars at any moment. Which,…
READ TIME:
6–9 minutes
