Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
marketing
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The Secret to chocolate success
Right. So there was this chocolate bar called Secret. Bird’s nest chocolate coating. Mousse centre pinched from a Walnut Whip. Disappeared sometime around when Britpop…
READ TIME:
6–8 minutes -
Boost conversions without killing margins — eCommerce webinar
Stop blanket discounting—use targeted offers instead Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken…
READ TIME:
2–3 minutes -
RevLifter Bites – Short eCommerce videos
A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
READ TIME:
2–4 minutes -
How to develop a go-to-market plan with limited resources – Wynter Games webinar
Every year brings its own set of challenges, and last year was no exception. Coming from a B2B SaaS background in a tough economic climate…
READ TIME:
4–5 minutes -
Collected IMRG comments – eCommerce advice
As a partner of IMRG, RevLifter are asked to provide comment for their monthly advice blogs. Top offers and rewards converting consumers in 2025 ‘The…
READ TIME:
7–11 minutes -
Buildings that grab attention: Googie
In 1949, architect John Lautner designed a coffee shop in West Hollywood that looked like it might blast off to Mars at any moment. Which,…
READ TIME:
6–9 minutes -
Rational marketing vs irrational customers – Upp B2B podcast
Right, so there I was with Mel from Upp B2B, attempting to explain why perfectly rational marketing strategies keep bumping into gloriously irrational humans who…
READ TIME:
1–2 minutes -
The return of the milkman
In 1967, Britain had the largest electric vehicle fleet in the world. Not Tesla—Elon was probably still figuring out how to tie his shoelaces. Not…
READ TIME:
9–14 minutes -
Marketing to one: Why Howard Gossage chose his audience
Picture the typical airline advertisement in 1962: a stewardess serving cocktails (back when that was somehow peak sophistication), promises of “friendly skies,” and copy that…
READ TIME:
7–10 minutes
