Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
marketing
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Browse Basket Buy with data expert Oliver Spark
Picture this: It’s Tuesday morning, and somewhere in England, a man is staring at a spreadsheet with an enormous amount of intensity. Perhaps he’s dropped…
READ TIME:
3–4 minutes -
Efficiency can kill magic (or why trains are so plastic)
In 1938, stepping aboard the Flying Scotsman felt like entering a gentleman’s club that travelled at 100mph. Mahogany panelling gleamed under brass fittings. White-jacketed stewards…
READ TIME:
4–7 minutes -
The beignet principle
The hurricane of 1812 had other plans for The Butcher’s Hall. What had stood as the French Market’s main building since 1771—a Spanish-built structure where…
READ TIME:
6–9 minutes -
Gas tubes to good vibes
Georges Claude was trying to solve a lighting problem in 1910, not invent the aesthetic foundation of every trendy 21st century coffee shop. But there…
READ TIME:
4–6 minutes -
The surrendering of the four Ps
There’s something deeply unsettling about realising you’ve spent fifteen years in marketing without REALLY doing marketing. Not properly, anyway. Not the full-spectrum, four-pillars-of-the-discipline kind that…
READ TIME:
6–9 minutes -
The marketing principles that matter (according to me)
Here’s the thing about marketing principles: everyone’s got them, some are borrowed from someone else’s LinkedIn post, and approximately 73.2% of them sound profound and…
READ TIME:
5–8 minutes -
Attribution is making up stories (and that’s actually fine)
There I was, sitting in another meeting about email marketing ROI, watching an earnest analyst explain why our campaigns were responsible for 23.7% of conversions.…
READ TIME:
5–8 minutes -
Browse Basket Buy and trying to ask the right questions
The most useful conversations rarely happen where you expect them to. Last month, someone mentioned they’d increased their conversion rate by 23% through what sounded…
READ TIME:
3–5 minutes -
The concentric circles of being interesting
In 1889, Buffalo Bill Cody pitched his Wild West show outside the Exposition Universelle in Paris. The official exhibition charged admission. Cody’s show was free.…
READ TIME:
5–8 minutes
