Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
marketing
-
The category trap or why your customers aren’t reading your marketing
When Slack launched in 2013, it was positioned carefully: a team communication platform that would transform how organisations work together. The company spent millions refining…
READ TIME:
5–7 minutes -
Browse Basket Buy with merchandising expert Anna Whalley
Picture a retail buyer, six months after placing their biggest order of the year. The bestsellers sold out in three weeks—brilliant. The marketing team is…
READ TIME:
4–6 minutes -
Saul Bass, grids, and reduction
The titles begin with clean, precise lines intersecting at right angles across the screen. Typography appears. Sharp, confident, locked into the geometry. You watch this…
READ TIME:
4–6 minutes -
Blanket discounts, margin erosion, and why most retailers need a better plan – The eCom Collab Club Podcast
I spent an hour talking discounts, data, and the death of margin health with Peter Gardner on the eCom Collab Club Podcast. If you’ve ever…
READ TIME:
4–7 minutes -
How intelligent offers drive retail performance without destroying margins – The Retail Tea Break podcast
I recently joined Melissa Moore on the Retail Tea Break podcast to discuss something that’s been bothering me for years: how most retailers use promotions.…
READ TIME:
6–9 minutes -
Browse Basket Buy with metrics expert Andy Griffiths
There’s a scene that plays out in marketing departments everywhere. A marketer pulls up their dashboard, sees a ROAS of 8:1, and feels momentarily victorious.…
READ TIME:
4–6 minutes -
Boost conversions with promotions without killing profits – Ecommerce Revamped podcast
There’s a moment in every retailer’s life when panic sets in. Sales are flat. The warehouse is full. The quarterly targets are laughing mockingly from…
READ TIME:
3–4 minutes -
The Menu: 5 books about understanding people
Last week, someone on LinkedIn recommended I read a book called something like “Crushing It in the Digital Space: 47 Hacks for Exponential Growth.” I…
READ TIME:
4–5 minutes -
Orange not beige
In 1968, Cliff Cooper opened his music shop in London. He painted it bright orange, inside and out, giving it a luminous presence you couldn’t…
READ TIME:
4–6 minutes
