Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
marketing
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Same customer, same questions
Why the distinction between new and returning customers is irrelevant: The focus should be on answering ‘Why should I buy today?’ for everyone. Imagine walking…
READ TIME:
5–8 minutes -
Browse Basket Buy with branding expert Danni Bramall
There’s a scene in Mad Men where Don Draper convinces a room full of executives that a carousel of family photographs isn’t just a projector—it’s…
READ TIME:
5–8 minutes -
The Menu: 7 podcasts about the way the world works (and marketing)
Recently, I was asked to share some marketing podcast recommendations. Rather than sticking strictly to industry-focused shows, I believe it’s far more valuable to explore…
READ TIME:
4–6 minutes -
The tyranny of options and the idea diet
In 2000, psychologists set up two jam-tasting booths at an upscale grocery store. One offered 24 types of jam; the other, just six. You’d think…
READ TIME:
4–6 minutes -
Sourcing guests and other more minor challenges – Podjunction
I recently joined Sadaf Beynon on the Podjunction podcast to reflect on the beginnings of Browse Basket Buy. While I expected to focus on our…
READ TIME:
3–5 minutes -
The mountain that stores lightning
Inside Ben Cruachan, engineers carved a cathedral-sized chamber from solid rock. It was not for worship but for something equally powerful: storing electricity. Cruachan pumps…
READ TIME:
4–6 minutes -
Browse Basket Buy with AI expert Parry Malm
For years, Parry Malm sent millions of emails. He’d write subject lines, test them, try to spot patterns in what worked. Some performed well. Others…
READ TIME:
6–9 minutes -
The category trap or why your customers aren’t reading your marketing
When Slack launched in 2013, it was positioned carefully: a team communication platform that would transform how organisations work together. The company spent millions refining…
READ TIME:
5–7 minutes -
Browse Basket Buy with merchandising expert Anna Whalley
Picture a retail buyer, six months after placing their biggest order of the year. The bestsellers sold out in three weeks—brilliant. The marketing team is…
READ TIME:
4–6 minutes
