
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

There’s a story about a Soviet factory manager in the 1960s who got bonuses based on the tonnage of nails produced. He manufactured one enormous…
READ TIME:

There’s a specific moment from 1991 that I remember standing in my friend’s bedroom, watching a brown and beige computer boot up. I’d been using…
READ TIME:

Georges Claude was trying to solve a lighting problem in 1910, not invent the aesthetic foundation of every trendy 21st century coffee shop. But there…
READ TIME:

In 1949, architect John Lautner designed a coffee shop in West Hollywood that looked like it might blast off to Mars at any moment. Which,…
READ TIME: