
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

In 1938, stepping aboard the Flying Scotsman felt like entering a gentleman’s club that travelled at 100mph. Mahogany panelling gleamed under brass fittings. White-jacketed stewards…
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