
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

Stop blanket discounting—use targeted offers instead Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken…
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A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
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As a partner of IMRG, RevLifter are asked to provide comment for their monthly advice blogs. Top offers and rewards converting consumers in 2025 ‘The…
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