Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
ecommerce
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The discount addiction nobody wants – Agency Folk
A retailer I spoke with recently tried going cold turkey on promotions. Sales tanked. AOV collapsed. And their CEO, who’d presumably signed off on this…
READ TIME:
4–6 minutes -
Browse Basket Buy with branding expert Danni Bramall
There’s a scene in Mad Men where Don Draper convinces a room full of executives that a carousel of family photographs isn’t just a projector—it’s…
READ TIME:
5–8 minutes -
Browse Basket Buy with merchandising expert Anna Whalley
Picture a retail buyer, six months after placing their biggest order of the year. The bestsellers sold out in three weeks—brilliant. The marketing team is…
READ TIME:
4–6 minutes -
Browse Basket Buy with metrics expert Andy Griffiths
There’s a scene that plays out in marketing departments everywhere. A marketer pulls up their dashboard, sees a ROAS of 8:1, and feels momentarily victorious.…
READ TIME:
4–6 minutes -
Browse Basket Buy with data expert Oliver Spark
Picture this: It’s Tuesday morning, and somewhere in England, a man is staring at a spreadsheet with an enormous amount of intensity. Perhaps he’s dropped…
READ TIME:
3–4 minutes -
Browse Basket Buy with The Word Man – Dave Harland
There’s a special kind of frustration reserved for people who have to read product descriptions for a living. You know the ones: “Our innovative solution…
READ TIME:
5–7 minutes -
Browse Basket Buy launch episode with Richard Shotton
The microphone was live, Richard Shotton was ready on Vimeo, and I was settling into what would become the first proper Browse Basket Buy recording.…
READ TIME:
3–5 minutes -
Browse Basket Buy and trying to ask the right questions
The most useful conversations rarely happen where you expect them to. Last month, someone mentioned they’d increased their conversion rate by 23% through what sounded…
READ TIME:
3–5 minutes -
Boosting conversion and retention rates webinar – Dello Insights
Tony Berry from Payment Guru and Dan Bond from RevLifter discuss omnichannel experiences, frictionless checkouts, the need for a discounts policy, where to start, discounts…
READ TIME:
1–2 minutes
