
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

Why the distinction between new and returning customers is irrelevant: The focus should be on answering ‘Why should I buy today?’ for everyone. Imagine walking…
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I spent an hour talking discounts, data, and the death of margin health with Peter Gardner on the eCom Collab Club Podcast. If you’ve ever…
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I recently joined Melissa Moore on the Retail Tea Break podcast to discuss something that’s been bothering me for years: how most retailers use promotions.…
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As a partner of IMRG, RevLifter are asked to provide comment for their monthly advice blogs. Top offers and rewards converting consumers in 2025 ‘The…
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