
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

A retailer I spoke with recently tried going cold turkey on promotions. Sales tanked. AOV collapsed. And their CEO, who’d presumably signed off on this…
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Tony Berry from Payment Guru and Dan Bond from RevLifter discuss omnichannel experiences, frictionless checkouts, the need for a discounts policy, where to start, discounts…
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