Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
discounts
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The discount addiction nobody wants – Agency Folk
A retailer I spoke with recently tried going cold turkey on promotions. Sales tanked. AOV collapsed. And their CEO, who’d presumably signed off on this…
READ TIME:
4–6 minutes -
Boosting conversion and retention rates webinar – Dello Insights
Tony Berry from Payment Guru and Dan Bond from RevLifter discuss omnichannel experiences, frictionless checkouts, the need for a discounts policy, where to start, discounts…
READ TIME:
1–2 minutes
