
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

A retailer I spoke with recently tried going cold turkey on promotions. Sales tanked. AOV collapsed. And their CEO, who’d presumably signed off on this…
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Stop blanket discounting—use targeted offers instead Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken…
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