Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
digital-marketing
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Browse Basket Buy with forecasting expert John Readman
There’s an old story about a drunk looking for his keys under a streetlight. Someone stops to help and, after a while, asks, “Are you…
READ TIME:
7–10 minutes -
The discount addiction nobody wants – Agency Folk
A retailer I spoke with recently tried going cold turkey on promotions. Sales tanked. AOV collapsed. And their CEO, who’d presumably signed off on this…
READ TIME:
4–6 minutes -
Same customer, same questions
Why the distinction between new and returning customers is irrelevant: The focus should be on answering ‘Why should I buy today?’ for everyone. Imagine walking…
READ TIME:
5–8 minutes -
Browse Basket Buy with branding expert Danni Bramall
There’s a scene in Mad Men where Don Draper convinces a room full of executives that a carousel of family photographs isn’t just a projector—it’s…
READ TIME:
5–8 minutes -
Sourcing guests and other more minor challenges – Podjunction
I recently joined Sadaf Beynon on the Podjunction podcast to reflect on the beginnings of Browse Basket Buy. While I expected to focus on our…
READ TIME:
3–5 minutes -
Boost conversions with promotions without killing profits – Ecommerce Revamped podcast
There’s a moment in every retailer’s life when panic sets in. Sales are flat. The warehouse is full. The quarterly targets are laughing mockingly from…
READ TIME:
3–4 minutes -
Measuring the unmeasurable (without the mysticism)
Sometimes, you mention something during a webinar, and six months later, it appears in someone else’s article. This happened when I shared our approach to…
READ TIME:
2–3 minutes -
The concentric circles of being interesting
In 1889, Buffalo Bill Cody pitched his Wild West show outside the Exposition Universelle in Paris. The official exhibition charged admission. Cody’s show was free.…
READ TIME:
5–8 minutes -
RevLifter Bites – Short eCommerce videos
A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
READ TIME:
2–4 minutes
