Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
content-marketing
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Measuring the unmeasurable (without the mysticism)
Sometimes, you mention something during a webinar, and six months later, it appears in someone else’s article. This happened when I shared our approach to…
READ TIME:
2–3 minutes -
The concentric circles of being interesting
In 1889, Buffalo Bill Cody pitched his Wild West show outside the Exposition Universelle in Paris. The official exhibition charged admission. Cody’s show was free.…
READ TIME:
5–8 minutes -
RevLifter Bites – Short eCommerce videos
A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
READ TIME:
2–4 minutes -
How to develop a go-to-market plan with limited resources – Wynter Games webinar
Every year brings its own set of challenges, and last year was no exception. Coming from a B2B SaaS background in a tough economic climate…
READ TIME:
4–5 minutes
