
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

Right, so there I was with Mel from Upp B2B, attempting to explain why perfectly rational marketing strategies keep bumping into gloriously irrational humans who…
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In 1967, Britain had the largest electric vehicle fleet in the world. Not Tesla—Elon was probably still figuring out how to tie his shoelaces. Not…
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Picture the typical airline advertisement in 1962: a stewardess serving cocktails (back when that was somehow peak sophistication), promises of “friendly skies,” and copy that…
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