Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
business
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Rational marketing vs irrational customers – Upp B2B podcast
Right, so there I was with Mel from Upp B2B, attempting to explain why perfectly rational marketing strategies keep bumping into gloriously irrational humans who…
READ TIME:
1–2 minutes -
The return of the milkman
In 1967, Britain had the largest electric vehicle fleet in the world. Not Tesla—Elon was probably still figuring out how to tie his shoelaces. Not…
READ TIME:
9–14 minutes -
Marketing to one: Why Howard Gossage chose his audience
Picture the typical airline advertisement in 1962: a stewardess serving cocktails (back when that was somehow peak sophistication), promises of “friendly skies,” and copy that…
READ TIME:
7–10 minutes
