Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
business
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Measuring the unmeasurable (without the mysticism)
Sometimes, you mention something during a webinar, and six months later, it appears in someone else’s article. This happened when I shared our approach to…
READ TIME:
2–3 minutes -
Momentum and milkshakes
Ray Kroc was having the kind of day that makes you question your life choices, like accidentally joining a mime troupe. It was 1954, and…
READ TIME:
4–6 minutes -
The beignet principle
The hurricane of 1812 had other plans for The Butcher’s Hall. What had stood as the French Market’s main building since 1771—a Spanish-built structure where…
READ TIME:
6–9 minutes -
The surrendering of the four Ps
There’s something deeply unsettling about realising you’ve spent fifteen years in marketing without REALLY doing marketing. Not properly, anyway. Not the full-spectrum, four-pillars-of-the-discipline kind that…
READ TIME:
6–9 minutes -
The marketing principles that matter (according to me)
Here’s the thing about marketing principles: everyone’s got them, some are borrowed from someone else’s LinkedIn post, and approximately 73.2% of them sound profound and…
READ TIME:
5–8 minutes -
The concentric circles of being interesting
In 1889, Buffalo Bill Cody pitched his Wild West show outside the Exposition Universelle in Paris. The official exhibition charged admission. Cody’s show was free.…
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5–8 minutes -
RevLifter Bites – Short eCommerce videos
A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
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2–4 minutes -
How to develop a go-to-market plan with limited resources – Wynter Games webinar
Every year brings its own set of challenges, and last year was no exception. Coming from a B2B SaaS background in a tough economic climate…
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4–5 minutes -
Collected IMRG comments – eCommerce advice
As a partner of IMRG, RevLifter are asked to provide comment for their monthly advice blogs. Top offers and rewards converting consumers in 2025 ‘The…
READ TIME:
7–11 minutes
