Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
business
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The beignet principle
The hurricane of 1812 had other plans for The Butcher’s Hall. What had stood as the French Market’s main building since 1771—a Spanish-built structure where…
READ TIME:
6–9 minutes -
The surrendering of the four Ps
There’s something deeply unsettling about realising you’ve spent fifteen years in marketing without REALLY doing marketing. Not properly, anyway. Not the full-spectrum, four-pillars-of-the-discipline kind that…
READ TIME:
6–9 minutes -
The marketing principles that matter (according to me)
Here’s the thing about marketing principles: everyone’s got them, some are borrowed from someone else’s LinkedIn post, and approximately 73.2% of them sound profound and…
READ TIME:
5–8 minutes -
The concentric circles of being interesting
In 1889, Buffalo Bill Cody pitched his Wild West show outside the Exposition Universelle in Paris. The official exhibition charged admission. Cody’s show was free.…
READ TIME:
5–8 minutes -
RevLifter Bites – Short eCommerce videos
A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
READ TIME:
2–4 minutes -
How to develop a go-to-market plan with limited resources – Wynter Games webinar
Every year brings its own set of challenges, and last year was no exception. Coming from a B2B SaaS background in a tough economic climate…
READ TIME:
4–5 minutes -
Collected IMRG comments – eCommerce advice
As a partner of IMRG, RevLifter are asked to provide comment for their monthly advice blogs. Top offers and rewards converting consumers in 2025 ‘The…
READ TIME:
7–11 minutes -
Rational marketing vs irrational customers – Upp B2B podcast
Right, so there I was with Mel from Upp B2B, attempting to explain why perfectly rational marketing strategies keep bumping into gloriously irrational humans who…
READ TIME:
1–2 minutes -
The return of the milkman
In 1967, Britain had the largest electric vehicle fleet in the world. Not Tesla—Elon was probably still figuring out how to tie his shoelaces. Not…
READ TIME:
9–14 minutes
