Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
business
-
Same customer, same questions
Why the distinction between new and returning customers is irrelevant: The focus should be on answering ‘Why should I buy today?’ for everyone. Imagine walking…
READ TIME:
5–8 minutes -
The tyranny of options and the idea diet
In 2000, psychologists set up two jam-tasting booths at an upscale grocery store. One offered 24 types of jam; the other, just six. You’d think…
READ TIME:
4–6 minutes -
The category trap or why your customers aren’t reading your marketing
When Slack launched in 2013, it was positioned carefully: a team communication platform that would transform how organisations work together. The company spent millions refining…
READ TIME:
5–7 minutes -
How intelligent offers drive retail performance without destroying margins – The Retail Tea Break podcast
I recently joined Melissa Moore on the Retail Tea Break podcast to discuss something that’s been bothering me for years: how most retailers use promotions.…
READ TIME:
6–9 minutes -
Browse Basket Buy with metrics expert Andy Griffiths
There’s a scene that plays out in marketing departments everywhere. A marketer pulls up their dashboard, sees a ROAS of 8:1, and feels momentarily victorious.…
READ TIME:
4–6 minutes -
The Menu: 5 books about understanding people
Last week, someone on LinkedIn recommended I read a book called something like “Crushing It in the Digital Space: 47 Hacks for Exponential Growth.” I…
READ TIME:
4–5 minutes -
Orange not beige
In 1968, Cliff Cooper opened his music shop in London. He painted it bright orange, inside and out, giving it a luminous presence you couldn’t…
READ TIME:
4–6 minutes -
Measuring the unmeasurable (without the mysticism)
Sometimes, you mention something during a webinar, and six months later, it appears in someone else’s article. This happened when I shared our approach to…
READ TIME:
2–3 minutes -
Momentum and milkshakes
Ray Kroc was having the kind of day that makes you question your life choices, like accidentally joining a mime troupe. It was 1954, and…
READ TIME:
4–6 minutes
