Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
branding
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The discount addiction nobody wants – Agency Folk
A retailer I spoke with recently tried going cold turkey on promotions. Sales tanked. AOV collapsed. And their CEO, who’d presumably signed off on this…
READ TIME:
4–6 minutes -
Browse Basket Buy with branding expert Danni Bramall
There’s a scene in Mad Men where Don Draper convinces a room full of executives that a carousel of family photographs isn’t just a projector—it’s…
READ TIME:
5–8 minutes -
Orange not beige
In 1968, Cliff Cooper opened his music shop in London. He painted it bright orange, inside and out, giving it a luminous presence you couldn’t…
READ TIME:
4–6 minutes -
Why Jam2nd (and why geography matters sometimes)
The woman at the National Trust café looked genuinely offended. Not the polite, British sort of offended where you tut quietly and write a strongly…
READ TIME:
6–9 minutes -
Marketing to one: Why Howard Gossage chose his audience
Picture the typical airline advertisement in 1962: a stewardess serving cocktails (back when that was somehow peak sophistication), promises of “friendly skies,” and copy that…
READ TIME:
7–10 minutes
