
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

Recently, I was asked to share some marketing podcast recommendations. Rather than sticking strictly to industry-focused shows, I believe it’s far more valuable to explore…
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In 2000, psychologists set up two jam-tasting booths at an upscale grocery store. One offered 24 types of jam; the other, just six. You’d think…
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