Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
attribution
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Browse Basket Buy with data expert Oliver Spark
Picture this: It’s Tuesday morning, and somewhere in England, a man is staring at a spreadsheet with an enormous amount of intensity. Perhaps he’s dropped…
READ TIME:
3–4 minutes -
Attribution is making up stories (and that’s actually fine)
There I was, sitting in another meeting about email marketing ROI, watching an earnest analyst explain why our campaigns were responsible for 23.7% of conversions.…
READ TIME:
5–8 minutes
