Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
ai
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Browse Basket Buy with forecasting expert John Readman
There’s an old story about a drunk looking for his keys under a streetlight. Someone stops to help and, after a while, asks, “Are you…
READ TIME:
7–10 minutes -
Browse Basket Buy with AI expert Parry Malm
For years, Parry Malm sent millions of emails. He’d write subject lines, test them, try to spot patterns in what worked. Some performed well. Others…
READ TIME:
6–9 minutes -
Browse Basket Buy with metrics expert Andy Griffiths
There’s a scene that plays out in marketing departments everywhere. A marketer pulls up their dashboard, sees a ROAS of 8:1, and feels momentarily victorious.…
READ TIME:
4–6 minutes -
How I use AI
Creative partner? Content machine? The cursor blinked at me mockingly. I’d been staring at a blank document for twenty minutes, trying to articulate… Something. The…
READ TIME:
4–7 minutes
