
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

There’s something deeply unsettling about realising you’ve spent fifteen years in marketing without REALLY doing marketing. Not properly, anyway. Not the full-spectrum, four-pillars-of-the-discipline kind that…
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