Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
Why people choose
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Momentum and milkshakes
Ray Kroc was having the kind of day that makes you question your life choices, like accidentally joining a mime troupe. It was 1954, and…
READ TIME:
4–6 minutes -
The beignet principle
The hurricane of 1812 had other plans for The Butcher’s Hall. What had stood as the French Market’s main building since 1771—a Spanish-built structure where…
READ TIME:
6–9 minutes -
The Secret to chocolate success
Right. So there was this chocolate bar called Secret. Bird’s nest chocolate coating. Mousse centre pinched from a Walnut Whip. Disappeared sometime around when Britpop…
READ TIME:
6–8 minutes -
Marketing to one: Why Howard Gossage chose his audience
Picture the typical airline advertisement in 1962: a stewardess serving cocktails (back when that was somehow peak sophistication), promises of “friendly skies,” and copy that…
READ TIME:
7–10 minutes
