
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.

There’s a story about a Soviet factory manager in the 1960s who got bonuses based on the tonnage of nails produced. He manufactured one enormous…
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Every city runs on infrastructure that most people never think about. Roads. Sewers. Electricity grids. Digital networks. These are the systems that make everything else…
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(Or why I’m torn between keeping secrets and telling everyone) I’m writing this from a cottage overlooking Cemaes Bay, watching seals surface, moored boats bob…
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