Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
Category or tag:
How marketing works
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Same customer, same questions
Why the distinction between new and returning customers is irrelevant: The focus should be on answering ‘Why should I buy today?’ for everyone. Imagine walking…
READ TIME:
5–8 minutes -
The category trap or why your customers aren’t reading your marketing
When Slack launched in 2013, it was positioned carefully: a team communication platform that would transform how organisations work together. The company spent millions refining…
READ TIME:
5–7 minutes -
The surrendering of the four Ps
There’s something deeply unsettling about realising you’ve spent fifteen years in marketing without REALLY doing marketing. Not properly, anyway. Not the full-spectrum, four-pillars-of-the-discipline kind that…
READ TIME:
6–9 minutes -
The marketing principles that matter (according to me)
Here’s the thing about marketing principles: everyone’s got them, some are borrowed from someone else’s LinkedIn post, and approximately 73.2% of them sound profound and…
READ TIME:
5–8 minutes -
Attribution is making up stories (and that’s actually fine)
There I was, sitting in another meeting about email marketing ROI, watching an earnest analyst explain why our campaigns were responsible for 23.7% of conversions.…
READ TIME:
5–8 minutes -
How I use AI
Creative partner? Content machine? The cursor blinked at me mockingly. I’d been staring at a blank document for twenty minutes, trying to articulate… Something. The…
READ TIME:
4–7 minutes -
The concentric circles of being interesting
In 1889, Buffalo Bill Cody pitched his Wild West show outside the Exposition Universelle in Paris. The official exhibition charged admission. Cody’s show was free.…
READ TIME:
5–8 minutes -
Boost conversions without killing margins — eCommerce webinar
Stop blanket discounting—use targeted offers instead Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken…
READ TIME:
2–3 minutes -
RevLifter Bites – Short eCommerce videos
A video series produced to capture search traffic from YouTube for RevLifter. This video delves into offer sensitivity and its crucial role in retail marketing…
READ TIME:
2–4 minutes
