Where marketing talks to strangers
(whether it should or not)
Hello, I’m Dan Bond. And this is my thinking space for marketing observations drawn from, well, anywhere. It covers behavioural psychology, design, history, or the gap between what people say they do and what they actually do when nobody’s watching.
Category or tag:
Conversations
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Boost conversions with promotions without killing profits – Ecommerce Revamped podcast
There’s a moment in every retailer’s life when panic sets in. Sales are flat. The warehouse is full. The quarterly targets are laughing mockingly from…
READ TIME:
3–4 minutes -
Measuring the unmeasurable (without the mysticism)
Sometimes, you mention something during a webinar, and six months later, it appears in someone else’s article. This happened when I shared our approach to…
READ TIME:
2–3 minutes -
Browse Basket Buy with data expert Oliver Spark
Picture this: It’s Tuesday morning, and somewhere in England, a man is staring at a spreadsheet with an enormous amount of intensity. Perhaps he’s dropped…
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3–4 minutes -
Browse Basket Buy with The Word Man – Dave Harland
There’s a special kind of frustration reserved for people who have to read product descriptions for a living. You know the ones: “Our innovative solution…
READ TIME:
5–7 minutes -
Browse Basket Buy launch episode with Richard Shotton
The microphone was live, Richard Shotton was ready on Vimeo, and I was settling into what would become the first proper Browse Basket Buy recording.…
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3–5 minutes -
Browse Basket Buy and trying to ask the right questions
The most useful conversations rarely happen where you expect them to. Last month, someone mentioned they’d increased their conversion rate by 23% through what sounded…
READ TIME:
3–5 minutes -
Boosting conversion and retention rates webinar – Dello Insights
Tony Berry from Payment Guru and Dan Bond from RevLifter discuss omnichannel experiences, frictionless checkouts, the need for a discounts policy, where to start, discounts…
READ TIME:
1–2 minutes -
How to develop a go-to-market plan with limited resources – Wynter Games webinar
Every year brings its own set of challenges, and last year was no exception. Coming from a B2B SaaS background in a tough economic climate…
READ TIME:
4–5 minutes -
Rational marketing vs irrational customers – Upp B2B podcast
Right, so there I was with Mel from Upp B2B, attempting to explain why perfectly rational marketing strategies keep bumping into gloriously irrational humans who…
READ TIME:
1–2 minutes
