Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
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Conversations
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Browse Basket Buy with forecasting expert John Readman
There’s an old story about a drunk looking for his keys under a streetlight. Someone stops to help and, after a while, asks, “Are you…
READ TIME:
7–10 minutes -
The discount addiction nobody wants – Agency Folk
A retailer I spoke with recently tried going cold turkey on promotions. Sales tanked. AOV collapsed. And their CEO, who’d presumably signed off on this…
READ TIME:
4–6 minutes -
Browse Basket Buy with branding expert Danni Bramall
There’s a scene in Mad Men where Don Draper convinces a room full of executives that a carousel of family photographs isn’t just a projector—it’s…
READ TIME:
5–8 minutes -
Sourcing guests and other more minor challenges – Podjunction
I recently joined Sadaf Beynon on the Podjunction podcast to reflect on the beginnings of Browse Basket Buy. While I expected to focus on our…
READ TIME:
3–5 minutes -
Browse Basket Buy with AI expert Parry Malm
For years, Parry Malm sent millions of emails. He’d write subject lines, test them, try to spot patterns in what worked. Some performed well. Others…
READ TIME:
6–9 minutes -
Browse Basket Buy with merchandising expert Anna Whalley
Picture a retail buyer, six months after placing their biggest order of the year. The bestsellers sold out in three weeks—brilliant. The marketing team is…
READ TIME:
4–6 minutes -
Blanket discounts, margin erosion, and why most retailers need a better plan – The eCom Collab Club Podcast
I spent an hour talking discounts, data, and the death of margin health with Peter Gardner on the eCom Collab Club Podcast. If you’ve ever…
READ TIME:
4–7 minutes -
How intelligent offers drive retail performance without destroying margins – The Retail Tea Break podcast
I recently joined Melissa Moore on the Retail Tea Break podcast to discuss something that’s been bothering me for years: how most retailers use promotions.…
READ TIME:
6–9 minutes -
Browse Basket Buy with metrics expert Andy Griffiths
There’s a scene that plays out in marketing departments everywhere. A marketer pulls up their dashboard, sees a ROAS of 8:1, and feels momentarily victorious.…
READ TIME:
4–6 minutes
