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Drive-by Marketing
One of my favorite architectural styles is a great example of marketing In America the 1950s saw 2 big societal changes which had a big impact on how much and how far people travelled: 1. A huge rise in car ownership The 1950s began with 25 million cars on the road, most of which were…
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Howard Gossage – The ad man who wasn’t a mad man
Let me tell you about Howard Luck Gossage (yes, Luck really was his middle name). Gossage was an ad-man back in the 60s. He created quirky, imaginative ads targeted at people like himself. He understood how to appeal to his own demographic perfectly – and firms would pay him to create ads to sell to…
Jam2nd 