I’m Dan Bond. I spend my days figuring out why someone chooses one thing over another—and it’s rarely for the reasons they claim.
Currently, I’m VP of Marketing at RevLifter, where we’re proving that intelligent offers beat desperate discounts every time. We help retailers boost conversions without killing margins—because there’s a better way than racing to the bottom.
Fifteen years in marketing has taken me through technology, biotech, and publishing. I’ve built marketing functions from scratch at companies like Cheetah Digital and AeroCloud Systems. I’ve helped MongoDB expand internationally.
I even spent time supporting the UK’s COVID-19 response through the Lighthouse Lab Network—proof that marketing is needed in moments that matter.
Before RevLifter, I’ve held marketing leadership roles at Engage Solutions Group, Medicines Discovery Catapult, Adestra, and Oxford University Press. Each stop taught me something new about connecting with people and solving real problems.
“If you are going to invite yourself into someone’s living room, you have a duty not to bore them. On the other hand, if you are a charming guest and you entertain them or amuse them or tell them something interesting, then they may like you a bit better and then they may be more inclined to buy your brand.”
Martin Boase
Beyond the day job
When I’m not obsessing over marketing problems you might find me:
- Studying for various certifications
(currently grinding through an MBA because apparently I hate free time) - Hosting the Browse Basket Buy podcast
(conversations with people who actually know what they’re talking about) - Amateur theatre and performance
(directing and acting—because marketing isn’t enough performance for one lifetime) - Co-owning a football club
(up the Grecians—English football’s best example of a community club) - Writing about random obsessions
(Googie architecture, anyone?) - Investing in businesses
(when they’ll have me)
“Oh, when no ones yet explained to me exactly what’s so great,
From Photosynthesis by Frank Turner
About slaving 50 years away on something that you hate.”
My approach
Marketing should make sense.
Not in a “follow these 10 life-changing tips” way, but in a “here’s why humans actually behave like ridiculous, contradictory creatures” way.
My work centers on a few uncomfortable truths:
Making data tell stories. Numbers without narrative are just expensive spreadsheets. And nobody ever bought anything because of a spreadsheet. (Well, maybe accountants. But they’re not really people, are they?)
Respecting both sides. The best marketing happens when customers and brands both win. Revolutionary thinking for an industry that spent decades treating buyers like marks in a confidence game.
Building systems that last. Growth hacks are for people who enjoy rebuilding from scratch every quarter. I prefer solutions that work when I’m not looking.
Staying aggressively curious. The moment you think you’ve figured out marketing is the moment you become irrelevant.
Let’s connect
I write about marketing, business, and occasional philosophical wanderings at Jam2nd. I share quick thoughts on LinkedIn. I speak on podcasts and at events when asked nicely or not at all nicely.
You can connect with me on LinkedIn.
If you’re interested in anything I do or talk about or want to collaborate on something interesting drop me a line. The best conversations start with curiosity.
