How did marketing evolve from shouting about your goods in bustling bazaars to crafting digital narratives that captivate audiences globally?

Well, it's been quite a ride, and understanding this evolution is crucial for marketers today.

You've probably encountered Googie architecture if you've driven down a highway in the US and noticed a building that looks straight out of a sci-fi movie from the 1950s. Or watched a movie where someone does.

With its space-age vibes and whimsical designs, Googie is more than just an architectural style; it's a masterclass in capturing attention. And, in my opinion at least, it's beautiful.

But what about these eye-catching structures made them so effective at grabbing—and holding—our gaze? And how can marketers today learn something from it and take a leaf out of this retro playbook?