Trying to figure out why things work. Mixed results.
Dan Bond writes about the decisions, systems, and incentives that shape why things succeed or fail. Marketing, behavioural psychology, architecture, housing policy, and whatever else is interesting.
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CATEGORY: ConversationsBrowse Basket Buy with merchandising expert Anna Whalley
Picture a retail buyer, six months after placing their biggest order of the year. The bestsellers sold out in three weeks—brilliant. The marketing team is…
READ TIME:
4–6 minutes -
CATEGORY: What design teachesSaul Bass, grids, and reduction
The titles begin with clean, precise lines intersecting at right angles across the screen. Typography appears. Sharp, confident, locked into the geometry. You watch this…
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4–6 minutes -
CATEGORY: ConversationsBlanket discounts, margin erosion, and why most retailers need a better plan – The eCom Collab Club Podcast
I spent an hour talking discounts, data, and the death of margin health with Peter Gardner on the eCom Collab Club Podcast. If you’ve ever…
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4–7 minutes -
CATEGORY: ConversationsHow intelligent offers drive retail performance without destroying margins – The Retail Tea Break podcast
I recently joined Melissa Moore on the Retail Tea Break podcast to discuss something that’s been bothering me for years: how most retailers use promotions.…
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6–9 minutes -
CATEGORY: ConversationsBrowse Basket Buy with metrics expert Andy Griffiths
There’s a scene that plays out in marketing departments everywhere. A marketer pulls up their dashboard, sees a ROAS of 8:1, and feels momentarily victorious.…
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4–6 minutes -
CATEGORY: ConversationsBoost conversions with promotions without killing profits – Ecommerce Revamped podcast
There’s a moment in every retailer’s life when panic sets in. Sales are flat. The warehouse is full. The quarterly targets are laughing mockingly from…
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3–4 minutes -
CATEGORY: Where ideas come fromThe Menu: 5 books about understanding people
Last week, someone on LinkedIn recommended I read a book called something like “Crushing It in the Digital Space: 47 Hacks for Exponential Growth.” I…
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4–5 minutes -
CATEGORY: Where ideas come fromThe 64k universe
There’s a specific moment from 1991 that I remember standing in my friend’s bedroom, watching a brown and beige computer boot up. I’d been using…
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3–5 minutes -
CATEGORY: What design teachesOrange not beige
In 1968, Cliff Cooper opened his music shop in London. He painted it bright orange, inside and out, giving it a luminous presence you couldn’t…
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4–6 minutes -
CATEGORY: ConversationsMeasuring the unmeasurable (without the mysticism)
Sometimes, you mention something during a webinar, and six months later, it appears in someone else’s article. This happened when I shared our approach to…
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2–3 minutes -
CATEGORY: Why people chooseMomentum and milkshakes
Ray Kroc was having the kind of day that makes you question your life choices, like accidentally joining a mime troupe. It was 1954, and…
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4–6 minutes -
CATEGORY: ConversationsBrowse Basket Buy with data expert Oliver Spark
Picture this: It’s Tuesday morning, and somewhere in England, a man is staring at a spreadsheet with an enormous amount of intensity. Perhaps he’s dropped…
READ TIME:
3–4 minutes
