• Howard Gossage – The ad man who wasn’t a mad man

    Howard Gossage – The ad man who wasn’t a mad man

    Let me tell you about Howard Luck Gossage (yes, Luck really was his middle name). Gossage was an ad-man back in the 60s. He created quirky, imaginative ads targeted at people like himself. He understood how to appeal to his own demographic perfectly – and firms would pay him to create ads to sell to…

  • Let’s be friends with subjectivity and bias

    Let’s be friends with subjectivity and bias

    A slightly older lady I had never seen before approached my desk. “Are you Dan?” she asked. I decided it was best to admit that I was. I like a prank as much as the next person, but there was work to do. “It’s about this email,” she explained, clutching a piece of paper. This…

  • What don’t you do?

    What don’t you do?

    “What do you do?” Let me take you inside my head for a bit. I promise I’ll let you out again. “What do you do?” I’ve just met this person. Maybe they’re a friend of my girlfriends. Usually they’re the partner of my girlfriend’s friend and I’m being introduced in a “hey, you are both…

  • We be podcastin’

    Recently I was interviewed on the Upp B2B podcast – Uppwards. Covering marketing automation, the buying process, and a good helping of behavioural economic theory. Listen now > Hey, now you’ve read this why don’t we connect? You can find me on Twitter or LinkedIn. Or you can signup for The Cream, my semi-regular email…

  • Pareto and what we unleash

    A side comment in a meeting stimulated a thought. “I don’t think most of what’s on the internet is any good.” “What, you don’t like what’s on our website?” “No, I mean in general. All of it.”

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