A slightly older lady I had never seen before approached my desk. "Are you Dan?" she asked. I decided it was best to admit that I was. I like a prank as much as the next person, but there was work to do. "It's about this email," she explained, clutching a piece of paper. This … Continue reading Let’s be friends with subjectivity and bias
“What do you do?” Let me take you inside my head for a bit. I promise I’ll let you out again. “What do you do?” I’ve just met this person. Maybe they’re a friend of my girlfriends. Usually they’re the partner of my girlfriend’s friend and I’m being introduced in a “hey, you are both … Continue reading What don’t you do?
Recently I was interviewed on the Upp B2B podcast - Uppwards. Covering marketing automation, the buying process, and a good helping of behavioural economic theory. Listen now > Hey, now you've read this why don't we connect? You can find me on Twitter or LinkedIn. Or you can signup for The Cream, my semi-regular email … Continue reading We be podcastin’
A side comment in a meeting stimulated a thought. "I don't think most of what's on the internet is any good." "What, you don't like what's on our website?" "No, I mean in general. All of it." This helped to crystalise something that's been pinging around in my noggin for a while. Why do I … Continue reading Pareto and what we unleash
Someone recently asked for 5 concepts that have made me successful. It made me think, which is always a nice thing. Success is relative, of course. So, here they are - I'm reusing them as thoughts on how I got here for 2018 - what are yours? Give and take. Especially with those you work … Continue reading 5 thoughts on how I got here for 2018