Suddenly, a big slice of the worlds population is finding out what it's like to let the people you work with see the walls of your home. "Interesting art choices, not that I'm judging you on them," says a colleague, clearly judging you on them. Before my current job, I worked mostly remotely for 3 … Continue reading Working from home, and other stressful locations
Let me tell you about Howard Luck Gossage (yes, Luck really was his middle name). Gossage was an ad-man back in the 60s. He created quirky, imaginative ads targeted at people like himself. He understood how to appeal to his own demographic perfectly - and firms would pay him to create ads to sell to … Continue reading Howard Gossage – The ad man who wasn’t a mad man
A slightly older lady I had never seen before approached my desk. "Are you Dan?" she asked. I decided it was best to admit that I was. I like a prank as much as the next person, but there was work to do. "It's about this email," she explained, clutching a piece of paper. This … Continue reading Let’s be friends with subjectivity and bias
“What do you do?” Let me take you inside my head for a bit. I promise I’ll let you out again. “What do you do?” I’ve just met this person. Maybe they’re a friend of my girlfriends. Usually they’re the partner of my girlfriend’s friend and I’m being introduced in a “hey, you are both … Continue reading What don’t you do?
Recently I was interviewed on the Upp B2B podcast - Uppwards. Covering marketing automation, the buying process, and a good helping of behavioural economic theory. Listen now > Hey, now you've read this why don't we connect? You can find me on Twitter or LinkedIn. Or you can signup for The Cream, my semi-regular email … Continue reading We be podcastin’