Pareto and what we unleash

A side comment in a meeting stimulated a thought.

“I don’t think most of what’s on the internet is any good.”

“What, you don’t like what’s on our website?”

“No, I mean in general. All of it.”

Only 80% of this tea is actually tea

This helped to crystalise something that’s been pinging around in my noggin for a while. Why do I think we publish what we publish on our website? Or on our social channels? Or any advertising we put out? Or basically anything we unleash on the unsuspecting world?

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