Go the fudge to sleep

Meditating. Journalling. Mind mapping. Brainstorming. Short work weeks. Mindfulness.

There are lots of ways to try and improve your productivity. To gather your thoughts and work more effectively.

We all have that little voice nagging away at us that we could be doing more.

“See that Tim Ferris? He’s already done more than you by the time he has his morning non-standard, quirky cup of tea than you do all day. Get on it, loser.”

I tell you what I find helps. Always has. A good sleep. Continue reading

When marketing isn’t marketing

Sometimes we know the things we’re doing aren’t the things we should be doing. There are always behaviours and tasks that we do because they’re habits, or because we haven’t thought them through well enough.

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“You sent that to how many people?”

We should just come right out and say, “we can do this, but it’s not marketing.” Continue reading

The value of doing

In which I will be overusing the word ‘doing’. But I make no apologies for it.

I’ve often noodled on the value of just doing. Although perhaps it’s because Nike and their huge marketing machine have penetrated my brain.

From the activities we do everyday (marketing or otherwise) which part of them adds the most value? It has to be the act of getting them out into the world. Of getting them live and happening. Continue reading