Your next hire should be a grizzled, old marketing veteran

Sometimes things are better when they’re older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of “character” with – we came to the conclusion it’s wonky bits).

And sometimes things are better when they’re younger (or newer). Underwear. Milk. Toilet seats. Continue reading