I just wanted to give you the table

I once worked for a major UK charity. At the time Google were offering free partnering sessions to help charities with marketing.

Google arranged for 2 members of the public to come to a workshop to discuss their experiences with the charity.

One quote (which I will have to paraphrase) really stood out to me. Continue reading

Pareto and what we unleash

A side comment in a meeting stimulated a thought.

“I don’t think most of what’s on the internet is any good.”

“What, you don’t like what’s on our website?”

“No, I mean in general. All of it.”

Pareto 80/20 mug
Only 80% of this tea is actually tea
This helped to crystalise something that’s been pinging around in my noggin for a while. Why do I think we publish what we publish on our website? Or on our social channels? Or any advertising we put out? Or basically anything we unleash on the unsuspecting world?

Continue reading

Getting away with it

“Three Aldi adverts claiming customers could make significant savings were misleading, the Advertising Standards Authority has ruled.

A TV advert claimed a £70 Aldi shop would cost £98 at the “big four” supermarkets.

Morrisons and two members of the public complained the adverts did not make it clear Aldi’s own-brand products were being compared with branded products.”

From the BBC website.

Is the idea of marketing to get away with as much as you can? It feels like that sometimes.

We say that trust is important. But then we behave like it isn’t if it gets in the way of some scheme or other. Continue reading

Virtual insanity

(With apologies to Jamiroquai)

The future of marketing is in virtual reality, apparently:
Why Virtual Reality is the ultimate storytelling tool for marketers

So, people will buy a virtual reality setup to play games or enjoy other forms of entertainment. And already we’re trying to think of ways to gatecrash it and fill it with our ‘stories’?

Look! Hands!
Photo by Maurizio Pesce

This is the same way we’ve gone with lots of channels – and it hasn’t worked out well for us.

How about rather than trying to invading peoples lives in every way we possible can, we concentrate on building trust and adding value for them?

Virtual reality of games and experiences seems like an interesting idea. For advertising? Not so much.

Hey, now you’ve read this why don’t we connect? You can find me on Twitter or LinkedIn.