Howard Gossage – The ad man who wasn’t a mad man

Let me tell you about Howard Luck Gossage (yes, Luck really was his middle name). Gossage was an ad-man back in the 60s. He created quirky, imaginative ads targeted at people like himself. He understood how to appeal to his own demographic perfectly - and firms would pay him to create ads to sell to … Continue reading Howard Gossage – The ad man who wasn’t a mad man