When marketing isn’t marketing

Sometimes we know the things we’re doing aren’t the things we should be doing. There are always behaviours and tasks that we do because they’re habits, or because we haven’t thought them through well enough.

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“You sent that to how many people?”

We should just come right out and say, “we can do this, but it’s not marketing.” Continue reading

Mindfulness or thinking?

There’s a lot of talk about mindfulness. That it’s the solution to a lot of issues with people being stressed, and potentially developing mental health issues. Anything that people find beneficial in this regard is, of course, a good thing.

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That dog needs a job

But the more I read about how people are using and practising ‘mindfulness’, the more it seems like they’re really just practising ‘thinking’. Continue reading

The value of doing

In which I will be overusing the word ‘doing’. But I make no apologies for it.

I’ve often noodled on the value of just doing. Although perhaps it’s because Nike and their huge marketing machine have penetrated my brain.

From the activities we do everyday (marketing or otherwise) which part of them adds the most value? It has to be the act of getting them out into the world. Of getting them live and happening. Continue reading