Sometimes things are better when they’re older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of “character” with – we came to the conclusion it’s wonky bits).
And sometimes things are better when they’re younger (or newer). Underwear. Milk. Toilet seats. Continue reading →
Reading should be an important part of anyone’s routine. There’s plenty of people offering advice to this effect. And plenty of people in marketing or business publishing their best book lists for 2016.
The one thing I find oddly absent from many, however, is a good slice of fiction. Continue reading →
Sometimes we know the things we’re doing aren’t the things we should be doing. There are always behaviours and tasks that we do because they’re habits, or because we haven’t thought them through well enough.
We should just come right out and say, “we can do this, but it’s not marketing.” Continue reading →