Your next hire should be a grizzled, old marketing veteran

Sometimes things are better when they’re older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of “character” with – we came to the conclusion it’s wonky bits).

And sometimes things are better when they’re younger (or newer). Underwear. Milk. Toilet seats. Continue reading

Go the fudge to sleep

Meditating. Journalling. Mind mapping. Brainstorming. Short work weeks. Mindfulness.

There are lots of ways to try and improve your productivity. To gather your thoughts and work more effectively.

We all have that little voice nagging away at us that we could be doing more.

“See that Tim Ferris? He’s already done more than you by the time he has his morning non-standard, quirky cup of tea than you do all day. Get on it, loser.”

I tell you what I find helps. Always has. A good sleep. Continue reading

When marketing isn’t marketing

Sometimes we know the things we’re doing aren’t the things we should be doing. There are always behaviours and tasks that we do because they’re habits, or because we haven’t thought them through well enough.

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“You sent that to how many people?”

We should just come right out and say, “we can do this, but it’s not marketing.” Continue reading