For those who love our lead funnels...
Top of the funnel
Category: Marketing
A mile in their shoes
There is a BBC sitcom called Mrs Brown's Boys. And the first thing you should know about it is it is very popular. It ran for 3 series from 2011 to 2013 and since then they've put out specials every year. Although the latest ratings were lower than previously, the team behind it recently signed … Continue reading A mile in their shoes
We be podcastin’
Recently I was interviewed on the Upp B2B podcast - Uppwards. Covering marketing automation, the buying process, and a good helping of behavioural economic theory. Listen now > Hey, now you've read this why don't we connect? You can find me on Twitter or LinkedIn. Or you can signup for The Cream, my semi-regular email … Continue reading We be podcastin’
Your next hire should be a grizzled, old marketing veteran
Sometimes things are better when they're older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of "character" with - we came to the conclusion it's wonky bits). And sometimes things are better when they're younger (or newer). Underwear. Milk. Toilet seats. … Continue reading Your next hire should be a grizzled, old marketing veteran
Getting away with it
"Three Aldi adverts claiming customers could make significant savings were misleading, the Advertising Standards Authority has ruled. A TV advert claimed a £70 Aldi shop would cost £98 at the "big four" supermarkets. Morrisons and two members of the public complained the adverts did not make it clear Aldi's own-brand products were being compared with … Continue reading Getting away with it
