Your next hire should be a grizzled, old marketing veteran

Sometimes things are better when they're older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of "character" with - we came to the conclusion it's wonky bits). And sometimes things are better when they're younger (or newer). Underwear. Milk. Toilet seats. … Continue reading Your next hire should be a grizzled, old marketing veteran

Getting away with it

"Three Aldi adverts claiming customers could make significant savings were misleading, the Advertising Standards Authority has ruled. A TV advert claimed a £70 Aldi shop would cost £98 at the "big four" supermarkets. Morrisons and two members of the public complained the adverts did not make it clear Aldi's own-brand products were being compared with … Continue reading Getting away with it